BIZ101: Business Communications Assessment Assessment 3 – Presentation

BIZ101: Business Communications
Assessment Assessment 3 – Presentation
Individual/Group Individual
Length 7-10 minutes
Learning Outcomes This assessment addresses the following subject learning outcomes:
a) Demonstrate research skills and referencing appropriate to the level of study.
b) Critically analyse texts and/or multi-modal material in both a business and academic context.
d) Evaluate the use and importance of technology in presenting business communication.
Submission Due by 11:55pm AEST/AEDT Sunday of Module 6 (weeks 11
& 12)
Weighting 20%
Total Marks 100 marks
Context
This assessment is designed for students to master the skills of presenting using technology in business communication. Students are encouraged to develop their verbal and non-verbal communication skills to engage the audience when presenting their key findings and recommendations from their Academic Report completed in Assessment 2B.
Instructions
Prepare a presentation of the key findings and recommendations from your Assessment 2B Report. The presentation must be engaging and students are encouraged to go beyond tools such as Prezi or PowerPoint.
You are expected to demonstrate:
? an ability to explain key points clearly
? evidence of research to support key findings and recommendations
? professional presentation skills, including verbal and non-verbal communication skills ? use of appropriate images and graphics to highlight key points.
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Academic referencing
You are required to follow the rules of academic referencing using APA 6th edition style. Please see the Academic Skills page on Blackboard for information on referencing in APA 6th ed. style: https://laureateau.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1&content _id=_2498847_1&mode=reset
Academic integrity
Locate and read the academic integrity policy https://www.torrens.edu.au/policies-and-forms and view the Academic Integrity Module in Blackboard (main menu in your subject page). It is your responsibility to observe the principles of academic integrity – or academic honesty. The assessment you submit must be entirely your own work. Serious penalties apply for any incidences of academic dishonesty.
Submission instructions
On campus students will present in-class and submit their presentation slides by Sunday of module 6.1 or 6.2 (week 11 or 12), following their in-class presentation, as assigned by their learning facilitator.
Online students will record a video of the presentation or embed a voice recording on slides within the presentation and submit the file by Sunday of module 6.1 or 6.2 (week 11 or 12) as assigned by their learning facilitator.
Submit your presentation via the Assessment link in the main navigation menu in BIZ101 Business Communications by your assigned due date in module 6. The learning facilitator will provide feedback via the Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Uploading your video presentation
Detailed instructions on compressing (if necessary) and uploading your video presentation are available at: https://laureate-
au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_4044_1&content_i d=_387629_1&mode=reset
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A
BIZ101 Learning Rubric: Assessment 3- Presentation
Assessment Attributes Fail
(Unacceptable)
(0-49%) Pass (Functional) (50-64%) Credit (Proficient) (65-74%) Distinction (Advanced) (75-84%) High Distinction
(Exceptional)
(85-100%)
Communication and presentation skills
30% No evidence of being prepared. Does not introduce the topic, or it is not clear.
Makes little use of verbal and non-verbal devices to engage the listener.
Verbal communication lacks clarity and no attempt to engage the listener is made. Evidence of being prepared. Introduces the topic in a straightforward way.
Uses verbal and nonverbal devices at times to engage the listener.
Verbal communication is mostly clear, and articulate but does not engage the listener as an active participant. Evidence of being prepared. Introduces the topic in an interesting way.
Appears confident and at times uses verbal and nonverbal devices to effect to engage the listener.
Verbal communication is mostly clear and there is an attempt to engage the listener as an active participant in the presentation. Evidence of being well – prepared. Introduces the topic in an innovative way.
Appears confident and effectively uses a range of verbal and non-verbal devices to engage the listener.
Verbal communication is clear, articulate and engaging, going beyond reading a script to discussing the content with the audience in a way that causes them to reflect. Evidence of being extremely well – prepared. Introduces the topic in an innovative way.
Appears confident and uses verbal and non-verbal devices to excellent effect to engage the listener.
Verbal communication is clear, and articulate, going beyond reading a script to discussing the content and using tactics designed to encourage the audience to participate in the presentation and reflect on its content.
Visual communication
25% Visual communication is primarily a reproduction of the report text and is not visually appealing. Visual communication is primarily writing and images but is visually appealing. Visual communication is primarily writing and images but shows some elements of innovation in the visual elements of the presentation. Visual communication goes beyond writing and images to reproduce content in a visual way using graphs, charts, diagrams. Visual communication goes beyond writing and images to reproduce content in a visual way using graphs, charts, diagrams, info graphics and other innovative visual communication tools.
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A
Quality of evaluation,
Research and analysis
30% Limited understanding of key concepts required to support the presentation.
Information taken from reliable sources but without a coherent analysis or synthesis.
Viewpoints of experts are taken as fact with little questioning. Information is substantiated by evidence from the research/course materials.
Information taken from reliable sources however, analysis and evaluation does not consistently reflect the relevant concepts. Supports personal opinion and information substantiated by evidence from the research/course materials.
Demonstrates a capacity to explain and apply relevant concepts. Well demonstrated capacity to explain and apply relevant concepts by robust evidence from the research/course materials and extended reading.
Some debate on the research is evident. Information is taken from sources with a high level of interpretation/ evaluation to develop a comprehensive critical analysis of the topic.
Uses research and evidence to argue viewpoints of experts.
Duration
10% Presentation duration is significantly outside Assessment Brief targets Presentation duration is outside Assessment Brief targets Presentation duration is marginally outside
Assessment Brief targets. Presentation duration is very marginally outside
Assessment Brief targets. Presentation duration conforms to Assessment Brief targets.
Referencing
5% Slides have no or little referencing using APA 6th ed. style Slides have a few not substantial errors in referencing using APA 6th ed. style Slides are referenced using APA 6th ed. style with a couple of minor errors. Slides are referenced using APA 6th ed. style with no errors. Slides are expertly referenced using APA 6th ed. style.
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MKT101A - Marketing Fundamentals Assessment Marketing Plan – Stage 3: Marketing Mix

MKT101A - Marketing Fundamentals
Assessment Marketing Plan – Stage 3: Marketing Mix
Individual/Group Individual
Length 1200 words (+/- 10%)
Learning Outcomes Addressed a) Describe the marketing concept
b) Outline and apply the elements of the marketing process.
c) Identify and explain the macro and micro environmental factors impacting the marketing of a business or industry.
d) Demonstrate an ability to incorporate new trends to solve marketing problems and apply communication skills.
Submission By 11:55pm AEST/AEDT Sunday of module 5.1 (week 9)
Weighting 35%
Total Marks 100 marks
Context
Well done! You are now in Stage 3 of your marketing plan.
Mary, your marketing manager, is pleased with your effort and the dedication that you have put into the marketing plan so far. In this stage, you will be required to identify suitable marketing mix strategies for your chosen client, including identification of the three levels of the product, product mix and respective product portfolio covering its width, line and depth – if applicable, pricing and placement strategies, and proper promotions.
In Stage 3, you must also include a detailed description of the marketing variable that you would like to propose to the client. For example, this could be a new packaging, a flavour of a product, a feature that could be incorporated into an existing product, promotional strategies for existing products/services, an additional service that could be offered to increase value and/or increase competitive advantage, and so forth.
Keep in mind all the micro & macro environmental factors and trends identified in Stage 1, as well as the buyers’ characteristics assessed in Stage 2 when creating the marketing variable.
Instructions- Stage 3
In Stage 3 of your marketing plan, the focus is on outlining and applying the main elements of the marketing processes based on micro & macro environmental factors and trends, to propose new marketing solutions to a client.
Make sure you use the same client from Stages 1 & 2.
At this point, Stage 3, the marketing report must include:
a) Cover page including:
i. Company’s name
ii. Student Identifier (name and number)
iii. Subject code and name
b) Table of contents
c) Marketing Mix variables that include applications of:
i. Product strategy:
• Identification/suggestion of the three levels of product
• Identification/suggestion of the product portfolio (width, depth and lines)
ii. Pricing strategies
• Application/suggestion of at least 02 (two) relevant pricing strategies that may be used and associated terminologies/concepts.
iii. Placement
• Identification/suggestion of at least 01 (one) marketing/distribution channel strategy.
iv. Promotions
• Identification/suggestion of at least 05 (five) promotional strategies including relevant details and references to the target audience.
d) Reference list using APA 6th ed. style.
Submission guidelines
• The presentation recommended for this assessment is REPORT FORMAT. • An executive summary is NOT required.
• Use suitable headings and subheadings for the information presented, and page numbers should appear on each page of the document – ideally in either the header or footer.
• The assessment should be submitted in a format that would be acceptable in the business world. All assessments are to be submitted to Blackboard. All work must be word-processed, spell-checked, grammatically acceptable, and professional in appearance.
• The assessment submission should include the Similarity Report from Turnitin.
• Assessments should not be written from a 1st person context, but rather from the 3rd person perspective. That is, “I, we, my, our” are not acceptable.
• All claims and recommendations are to be supported by suitable and relevant marketing and/or theoretical principles and their relevant references.
• The report should include a correctly constructed Reference List and accompanying intext citations as per University guidelines (APA 6th ed. referencing style). Please see the Academic Skills page on Blackboard for information on referencing in APA 6th ed.: https://laureate-
au.blackboard.com/webapps/blackboard/content/listContent.jsp?course_id=_20163_1 &content_id=_2498847_1&mode=reset
• The use of any combination of narrative, point form, diagrams, graphs or charts including presenting the information in table form is permitted – particularly if these devices reduce the wordiness and increase the -readability- of the submission.
Learning Rubrics- Assessment 3: Marketing Plan- Stage 3: Marketing Mix
Assessment Attributes Fail (Unacceptable) (0-49) Pass
(Functional)
(50-64) Credit
(Proficient)
(65-74) Distinction
(Advanced)
(75-84) High Distinction
(Exceptional)
(85-100)
Marketing Mix
Identified/suggested marketing mix variables including relevant product, price, place and promotional strategies.
40% Three levels of products not clearly identified/ suggested.
Product portfolio did not
provide enough information.
Pricing strategies not clearly applied/ suggested. Lack of terminologies and concepts.
Marketing/distribution channel strategy not correctly identified/ suggested.
Promotional strategies were not identified/ suggested and/or did not provide relevant information and linkage with the target market.
Three levels of products identified/suggested with some improvements required.
Product portfolio included basic information.
Pricing strategies applied/suggested with adjustments required. Lack of terminologies and concepts.
Marketing/distribution channel strategy attempted. Not clearly aligned with current client’s strategies.
Promotional strategies basically identified/ suggested. Some relevant information and linkage with the target market provided.
Good identification/ suggestion of three levels of products.
Good description of product portfolio.
Good application/ suggestion of pricing strategies. Pertinent terminologies and concepts applied.
Good marketing/ distribution channel strategy identified/ suggested.
Good promotional
strategies identified/ suggested. Good level of details provided through research and clear linkage with the target market showed.
Very good identification/ suggestion of three levels of products.
Very good description of product portfolio.
Very good application/ suggestion of pricing strategies. Good level of terminologies and concepts applied.
Very good marketing/ distribution channel strategy identified/ suggested.
Very good promotional strategies identified/ suggested. Very good level of details provided through good level of research and clear linkage with the target market showed. Excellent identification/ suggestion of three levels of products.
Excellent description of product portfolio.
Excellent application/ suggestion of pricing strategies. High level of terminologies and concepts applied.
Excellent marketing/ distribution channel strategy identified/ suggested.
Excellent promotional strategies identified/ suggested. Excellent level of details provided through high level of research and clear linkage with the target market showed.
Marketing
deliverable
30%
Marketing deliverable not included and/or information is not relevant to client and/or target audience.
Marketing deliverable included some level of information.
Some relevance to client and/or target audience presented.
Good level of information provided to describe/suggest the marketing deliverable.
Clear and relevant information provided showing linkage with the client and/or target audience. Very good level of information provided to describe/suggest the marketing deliverable.
Very good information and research provided showing linkage with the client and/or target audience. Excellent level of information provided to describe/suggest the marketing deliverable.
Excellent information and high level of research provided showing linkage with the client and/or target audience.
Quality and accuracy of referencing
15% Fewer than six quality and credible and research sources used.
Some mistakes with intext citations and/or the reference list.
APA style used inconsistently. Six quality and credible research sources used.
Minor mistakes with in- text citations and/or the reference list.
APA style applied throughout the report with minor to no inconsistencies. Seven to nine good quality and credible research sources used.
No mistakes with in-text citations and/or the reference list.
APA style applied throughout the report with no inconsistencies. Ten to twelve high quality and credible research sources used.
No mistakes with intext citations and/or the reference list.
APA style applied throughout the report with no inconsistencies. More than twelve highly quality and credible research sources used.
No mistakes with intext citations and/or the reference list.
APA style applied throughout the report with no inconsistencies.
Effective communication &
report layout
15% Information is difficult to understand for the audience.
No logical/clear structure and spelling and grammatical errors throughout.
Information is not always clear and logical to understand for the audience and lacks clear structure.
Some spelling and grammatical errors throughout. Information is mostly clear and logical to understand for the audience.
A clear structure and few spelling and grammatical errors throughout. Information is clear and logical to understand for the audience and well supported by evidence.
Very minor spelling and grammatical errors throughout. Information is logical and persuasive.
Relevant concepts and theories applied.
Very strongly supported by evidence.
No headings, subheadings, and other submission guidelines not followed.
Report format and layout not acceptable in the business world.
Limited headings, subheadings, and/or some submission guidelines require adjustments.
Report format and layout acceptable in the business world with some improvements required.
Headings and subheadings and other assessment requirements are consistent with submission guidelines.
Report format and layout acceptable in the business world with minor improvements required.
Headings, subheadings and other submission guidelines are consistent.
Very good report format. Layout acceptable in the
business world with
little to no
improvements required. Free of spelling and grammatical errors throughout.
Headings, subheadings and other submission guidelines are consistent.
Excellent report format. Layout acceptable in the business world. Very professional work provided.